Dr Cassie Govan
BSc (Psych. Hons), PhD
Contact details:
| email:cgovan@unimelb.edu.au |
After receiving my Ph.D. in experimental social psychology, I spent two years in the US as a Research Associate and Co-Director of the Behavioral Lab at Stanford University's Graduate School of Business.
In 2010, I launched Empirica Research with Dr. David Neal. Empirica is a consumer and social research agency that can inject academic, evidence-based research into commercial projects.
Broadly, my area of research is social psychology. One of my main areas of research has been the structure of attitudes and the use of non-conscious attitude measurement tools. Other areas of research interest include negotiation, ostracism, juror decision-making and the framing of inequality.
Research Interests:
- Attitudes and Attitude Measurement
- Implicit Attitudes
- Consumer/Advertising Psychology
- Psychology of Influence and Persuasion
Professional Associations, Memberships & Awards:
- Society for Personality and Social Psychology (USA)
- Society for Consumer Psychology (USA)
- Society of Australasian Social Psychologists
Selected Publications: |
Refereed Journal Articles:
Overbeck, J. R., Neale, M. A., & Govan, C. L. (2010). I feel, therefore you act: Intrapersonal and interpersonal effects of emotion on negotiation as a function of social power. Organizational Behavior and Human Decision Processes, 112, 126-139.
Chow, R. M., Tiedens, L. Z., & Govan, C. L. (2008). Excluded emotions: The role of anger in antisocial responses to ostracism. Journal of Experimental Social Psychology, 44, 896-903.
Govan, C. L., & Williams, K. D. (2004). Changing the affective valence of the stimulus items influences the IAT by re-defining the category labels. Journal of Experimental Social Psychology, 40, 357-365.
Williams, K. D., Govan, C. L., Croker, V., Tynan, D., Cruickshank, M., & Lam, A. (2002). Investigations into differences between social- and cyberostracism. Group Dynamics: Theory, Research and Practice, 6, 65-77.
Book Chapters:
Williams, K. D., & Govan, C. L. (2004). Reacting to Ostracism: Retaliation or reconciliation? In D. Abrams, J. Marques, & M. A. Hogg. (Eds.). The Social Psychology of Inclusion and Exclusion. Philadelphia: The Psychology Press.
Williams, K. D., Case, T. I., & Govan, C. L. (2003). Impact of ostracism on social judgments and decisions: Explicit and Implicit Responses. In J. P. Forgas, K. D. Williams, & W. von Hippel (Eds.). Responding to the Social World: Implicit and Explicit Processes in Social Judgments and Decisions. New York: Cambridge University Press.